Our People

* Our thanks to Tourism New Zealand for the following information - current as at January 2013

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New Zealand's friendly and down-to-earth people will be one of the things you treasure most about your visit.

With a patchwork history of Māori, European, Pacific Island and Asian cultures, New Zealand has become a melting-pot population - but one with some uniting features that make it unique in the world.

Today, of the 4.4 million New Zealanders (informally known as Kiwis), approximately 69% are of European descent, 14.6% are indigenous Māori, 9.2% Asian and 6.9% non-Māori Pacific Islanders.

Geographically, over three-quarters of the population live in the North Island, with one-third of the total population living in Auckland. The other main cities of Wellington, Christchurch and Hamilton are where the majority of the remaining Kiwis dwell. 

Early Voyagers

Over four hundred years before Christopher Columbus and the rest of Europe worried about falling off the edge of the world; Maori people voyaged thousands of miles across the vast unknown Pacific Ocean in small ocean-going canoes and became the first inhabitants of Aotearoa New Zealand. To this day, Maori culture is a core part of New Zealand’s national identity.

Rugged Pioneers

New Zealand’s European pioneers were also brave, rugged and independent. Before establishing farms and settlements, they had to first clear the land - a painstaking and sometimes dangerous activity. Their isolation and exposure to the elements forced these early New Zealanders to become hardy and multi-skilled.

This resourcefulness and ingenuity has greatly contributed to the New Zealand character. The same qualities can be seen today in the new pioneers - a generation of young Kiwi business executives, computer software builders, film-makers, fashion designers, and sportspeople making waves around the world.

Backyard Genius

Since before Sir Ernest Rutherford ‘split’ the atom early in the twentieth century, Kiwis have been discovering and inventing things. Many of these inventions have literally been created in a backyard. While frozen meat, the Hamilton Jet boat, and the bungy jump are probably our most famous Kiwi inventions, there are many others.

New Zealanders are also responsible for the tranquilliser gun, seismic ‘base’ isolators (rubber and lead blocks which minimise earthquake damage), electric fences, the fastest motorbike in the world, freezer vacuum pumps, stamp vending machines, wide-toothed shearing combs, and the electronic petrol pump - to name a few!

Kiwis love the great outdoors

For the same reason that many visitors come to New Zealand, Kiwis have developed a passion for the outdoors and delight in activities that make the most of the spectacular landscape. 

With so much coastline, it’s little wonder New Zealanders love the water and it’s reputed that over 15% of New Zealand families own their own boat.  Respected as superior yacht designers, Kiwis continue to dominate on the world yachting, kayaking, windsurfing and rowing scene.

Hiking, camping, fishing, bush and beach walks are other popular outdoor pursuits. The more intrepid take to the mountains; following in the footsteps of perhaps the most adventurous Kiwi, Sir Edmund Hillary, who conquered Mount Everest, the world’s highest mountain, in 1953.

Mateship on the sporting field

The two World Wars saw heavy casualties inflicted on the New Zealand male population. But it also saw loyalty to your friends and comrades — ‘mateship’ — become a prized social value. This quality is still seen on the sporting field today.

Rugby football is the most popular spectator sport in New Zealand, with the legendary All Blacks recently winning the Rugby World Cup. Though the sport has public school beginnings in England, in New Zealand, rugby is definitely the grass-roots sport of the ‘average bloke’.

Urban sophistication or taming the land?

As members of a unique and multicultural society, many Kiwis have wholeheartedly embraced urban living, café culture and an appreciation for new culinary tastes, fashion and the arts. Kiwis are as likely to visit an Asian restaurant or modern art gallery as they are to attend a local rugby game.

Whilst the lure of urban dwelling has ingrained itself on many, there is a sizeable rural population and farming is a major export earner. While the traditional exports of wool, meat and dairy products are still very strong, new products, including Cervena (New Zealand venison), flowers, fruit, biotechnology and wine are now also contributing greatly to our exports.

Become one of the locals

It suffices to say that getting to know New Zealand’s relaxed and friendly people will be one of the things you love most about your visit. Strike up conversations along your journey - a casual chat at a bar or restaurant or at a local market - it’s the best way to get insider knowledge on the area you’re visiting and you may even pick up the local Kiwi lingo and make new life-long friends!